Women At Work
Today, there are more women than ever running small businesses. With leaps and bounds in e-commerce technology, social media’s reach, and an open market of creative ideas, it can feel like the world is at our fingertips. Even still, the challenges we face are very real.
Time truly is money. And when you’re just getting started, making or sourcing products, working on marketing, or even simply establishing a webpage for your business, it’s a very limited resource. Even if you have the capital to jumpstart or maintain your small business, finding the time to do it alone can feel impossible!
We’ve found that creating detailed, step-by-step plans and outsourcing a series of smaller tasks help streamline the process, and keeping progress on track.
Finding a work/life balance is maybe the biggest challenge of all. Managing a household and a family is practically a business of its own, and adding anything onto that can be tough at first.
When you have your family’s support, though, it doesn’t have to be. Let them in on the action; children of all ages love to be helpful however they can. And just like with managing your time, planning is everything. Regularly setting aside blocks of time to prepare, fill orders, or ship materials is really the way to go. Work it into your weekly schedule and take it little by little.
Public perception may not seem like a big one, but if you’re the public face of your business, it is. No matter who you are or what product/service you provide, there will be those who disapprove. Whether they doubt your credibility as a serious business owner, your capability to balance it with being a wife or mother, or a combination of the two, you may face scrutiny.
The best thing to do is maintain professionalism in all areas of your business (including, and especially on social media!) Keep your business page(s) and bank accounts separate from your personal ones. Set a standard discount for family and friends, and try not to waver on your amount or percentage. Remember that your business is a separate entity from yourself. If someone has a critique about a product or service, privately or publicly, don’t take it personally! Address the concern, and see what you can do to satisfy them.
Although they may not be easy to implement, all of the suggestions provided have worked for us, and the return is well worth the investment.
To our all our Sacred Beauties out there owning, operating, and running small businesses: we see you and we’re proud. Keep doing you!
If any of our tips work for you, let us know. Or, if you have any additional ideas as a female business owner, drop us a comment!